Should PR target bloggers?

My PR class is considering whether or not blogs can be an effective tactic in a PR campaign.  Apparently, one of my favorite brands is evaluating this concept as well.

The New York Times reported that Target refused to answer a blogger’s question because it didn’t “participate with nontraditional media outlets.” Then, PR Week reported that Target was reconsidering its policy [...]

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Prologue

Those who know me well know that I’ll always arrive a little late. Well, okay, sometimes significantly late. Friends and family have learned to adjust their schedules or to simply enjoy the downtime while they wait.
(There was that searing July afternoon, when I left my severely pregnant best friend outside of Teresa’s in Princeton [...]

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