Al Gore’s Alliance for Climate Protection has launched the We Campaign. I love the new logo, and today’s New York Times (navigate to the bottom of the page, the article is posted as a graphic) discusses its creation and meaning. You can always tell when an organization has nailed their logo when you [...]
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Obama advisor Samantha Power has resigned after calling Clinton a monster. But this is only the latest verbal firestorm, coming a day after a Clinton advisor drew a comparison between Obama and independent counsel Kenneth Starr.
Mudslinger, anyone? Well, what do we expect? This is politics in America.
Interestingly, my colleagues have put together some media analysis [...]
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Posted in Public Relations, tagged blogging on February 20, 2008 | 1 Comment »
Well, here’s an example of one of those unbeatable work-family trades. After writing most of my post, I took a break to tuck the boys into bed. Only problem was, they were nowhere in the house. I found them outside watching the lunar eclipse. And so the four of us stood there, toes falling off [...]
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The course I’m teaching is based on actual public relations cases, which is a great way to understand how theory can be applied to practice. The relevance hit me yesterday as I leafed through the Metro section of the NYT and began reading about the closing of a hospital in Newark, NJ. For a [...]
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We’re talking in class this week about persuasion and influentials. I’ve assigned the class to read Malcolm Gladwell’s The Tipping Point, and so I plan to discuss the concept of Mavens, Connectors, and Salesmen, and how this theory impacts the way we approach the research phase of a PR campaign.
I mentioned this discussion at [...]
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Yesterday, my colleagues held a Webinar to discuss the risks companies face when they don’t listen to what’s being said in social media. Forrester analyst Jeremiah Owyang and Glenn Fannick, product development manager at Dow Jones, were featured speakers. (Check out both of their blogs for their posts on the Webinar.) Computerworld ran an article [...]
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My PR class is considering whether or not blogs can be an effective tactic in a PR campaign. Apparently, one of my favorite brands is evaluating this concept as well.
The New York Times reported that Target refused to answer a blogger’s question because it didn’t “participate with nontraditional media outlets.” Then, PR Week reported that Target was reconsidering its policy [...]
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Posted in Public Relations on January 18, 2008 | 2 Comments »
Those who know me well know that I’ll always arrive a little late. Well, okay, sometimes significantly late. Friends and family have learned to adjust their schedules or to simply enjoy the downtime while they wait.
(There was that searing July afternoon, when I left my severely pregnant best friend outside of Teresa’s in Princeton [...]
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